GOOD!

I first learned of GOOD magazine back in (I think) March when its founder, Max Shorr, came to a Young Professionals of Chicago event to speak about his young entrepreneurial nack and inspire others in the room to do the same. GOOD is an "integrated media platform for people who want to live well and do good. We are a company and community for the people, businesses, and NGOs moving the world forward. GOOD's mission is to provide content, experiences, and utilities to serve this community. GOOD currently produces a website, videos, live events, and a print magazine. Launched in September 2006, the company has garnered praise for its unique editorial perspective and fresh visual aesthetic and is quickly positioning itself as a significant new voice in our culture." Like I said, it was the founder and his promotion of the magazine that I was first introduced to.

The popularity of the GOOD name has taken off in the last year. Stores like Whole Foods now tout the magazine's name and online social centers like Metromix are following the company and its events, of which was recently one in Chicago which, coincidentally (not!) I attended. Heck, the event cost was applied toward a "complimentary" subscription to the magazine and "free" open bar for the night. It was a win, win, win!

The company is continuing to expand its platforms to increase dialogue in public sphere about a variety of environmental, local & global issues. Today they released a new conversation platform called, GOOD.is. Click Here. The platform was built for the exchange of ideas. The main page now features 5 easy-to-navigate tabs for browsing.

While you're at it, check out pictures of Stephanie and I at the photobooth. Click Here. And, pictures on Flickr of the event. Click Here. You'll be sorry you missed it. That's okay. Hopefully, there will be more.)